phil morgan
01:38:31
restaurant owner
dwplive-05131
01:38:35
Live event and video production
Peggy Harnock
01:39:32
Preach!!
Joe Teo
01:39:56
đ
LaurenW
01:41:15
beginner
Danielle Dyson
01:41:16
Beginner
nicolebossio
01:41:16
Intermediate
Anne Shick
01:41:17
beginner
Sarah Lancaster
01:41:17
Intermediate
maclaine
01:41:18
beginner
Adina
01:41:18
expert
dwplive-05131
01:41:19
Beginner
Belinda Carter
01:41:20
intermediate
Whitney Orvis
01:41:20
Intermediate
sadiejaussi
01:41:20
beginner
Sarah Minor
01:41:21
intermediate
mswierenga
01:41:22
Intermediate
pipbrangam
01:41:23
beginner
Erin
01:41:23
Intermediate
Rachael Morgen
01:41:24
expert
Suzanne Ocsai
01:41:25
beginner
Lauren N
01:41:25
intermediate noob
Christie Cooper
01:41:26
beginner
leana bopp
01:41:26
beginner!
Hali
01:41:27
intermediate
Stephanie Leger
01:41:27
beginner
Anastasia
01:41:27
Intermediate
Elliot McDonell
01:41:27
intermediate, need to learn more about the analytics
Karina Valencia
01:41:28
Intermediate to expert
Jessica Audsley
01:41:29
beginner
Miranda Ryder
01:41:31
Inter
evoss4
01:41:33
Intermediate
Maddie Olhoeft
01:41:35
beginner
Glen
01:41:35
beginner/intermediate
Michael Perez
01:41:35
expert
Chris
01:41:39
Beginner would like to learn more
Agi Maguire
01:41:42
Beginner
Kaitlin Hudson
01:41:46
beginner
ZZ Mylar
01:41:48
Not my job right now but want to learn how to do it.
Adina
01:42:05
boost via ads manager
Miranda Ryder
01:42:08
Depends on budget.
Anne Shick
01:42:09
No boosting.
rtafur
01:42:18
Ad campaigns for sure.
Sarah Minor
01:42:20
Iâve done more boosting.. at first I didnât know the difference
Chris
01:42:22
depends on budget and purpose
Belinda Carter
01:42:22
campaigns
Jessica Audsley
01:42:22
Both but only boost through Ads Manager
Danielle Dyson
01:42:24
Can you explain difference
nicolebossio
01:42:25
We boost mostly when a client has a low budget and is looking for engagement
ZZ Mylar
01:42:26
We boost content - especially video
Nikki
01:42:26
campaigns
leana bopp
01:42:30
yes we favor ads over boosting
Glen
01:42:32
really depends on the goal
rtafur
01:42:35
the bigger question is the why and when
Rachael Morgen
01:42:39
Depends on the strategy - but mostly campaigns and boosting is done to enhance
Sarah Minor
01:42:51
LOL.. evil
Jovy
01:44:23
interesting...good insight
jacqui
01:45:56
Guaranteed post reach is that only for boosted posts
jacqui
01:52:21
Is there a way to understand the quality of people the post engages with vs bots
Tracy O'Clair
01:52:50
Are you able to save that "warm" audience?
Adina
01:53:06
You can invite real people to like your page
Sarah Minor
01:53:16
Canât you find that in analytics?
Liz Hollinger
01:53:47
You can get an idea based on where the engagements come from. If a lot are from foreign countries they are likely bots.
Sarah Minor
01:53:50
Can you choose different objectives in the same ad?
Chris
01:54:02
How long does it take to build a good âwarmâ audience?
Carrie Bushman
01:54:18
Didnât that 10-second view parameter just change to ThruPlay>
Sarah Minor
01:55:10
So, thatâs where it gets more complicated.
Liz Hollinger
01:56:26
Do you see better CTRs from shorter copy/ do less people act when having to click the read more button?
Melody Chalaban
01:56:39
what goal would you use when you're further down the funnel
Millicent Bax
01:57:10
Will we get into how you can retarget from traffic ads
Sarah Minor
01:58:28
I work for a mortgage company and retail banking⌠would this be the best ad campaign for that?
Sarah Minor
01:58:33
For them, I mean.
Danielle Dyson
01:59:36
I manage the social media for 20 moving agencies. Which type would you recommend?
Sarah Minor
01:59:36
Yeah, their website isnât very good.
Dom (M)
02:00:43
is that a Facebook bot or a third party vendor
Michael Perez
02:00:59
Manychat.com is a good option for that
Adina
02:01:05
I recently saw a messenger campaign for a give away, was something new
Millicent Bax
02:01:08
Can you run these for say just a day?
Michael Perez
02:01:15
Fb messenger bot
Millicent Bax
02:01:45
For example if you are responding
ZZ Mylar
02:01:47
We A/B test between FB forms and Unbounce and find that there is way more spam with FB forms. Do you find that as well?
Millicent Bax
02:01:51
messenger campaign
Adina
02:01:53
not recommended
Adina
02:02:07
Facebook takes 3-5 days to learn
Millicent Bax
02:02:16
As in so you can have a fast response to the client - because how do you guarantee good respponse rates if it is real time
Sarah Minor
02:02:18
great point, Adina
Sarah Minor
02:02:43
So 30 days is probably the best run time?
jacqui
02:03:22
How do you manage volume
Millicent Bax
02:03:24
ok perfect thank you that helps!
ZZ Mylar
02:03:54
We A/B test between FB forms and Unbounce and find that there is way more spam with FB forms. Do you find that as well?
Carrie Bushman
02:04:10
Whatâs a good average CPA for lead gen ads?
Adina
02:04:15
Sarah, yes, a month is usually a good start, also a/b test your creatives
Sarah Minor
02:05:07
what do you mean by lead quality?
Liz Hollinger
02:05:35
Whether or not they will convert
Sarah Minor
02:05:49
Yes, thatâs me
Sarah Minor
02:06:20
thank you, that helps a LOT
ZZ Mylar
02:06:51
thank you
Carrie Bushman
02:08:13
Thanks!
Sarah Minor
02:08:19
YES! Very helpful.
Adina
02:08:37
you need privacy notice on your website for lead ads
Tracy O'Clair
02:09:27
Should the privacy policy be on a separate page or just on the footer of the website?
Sarah Minor
02:09:52
I recommend separate page
Adina
02:09:55
Tracy, it could be on any page as loing as you can add the link within the lead form
duraehardy
02:09:57
Whatâs the best practice for spending on Awareness/Engagement ads versus converting ads?
Adina
02:10:04
It's a mandatory field when you are creating the form
duraehardy
02:12:26
Very helpful â thanks!
Sarah Minor
02:15:22
Create an avatar
Sarah Minor
02:15:33
specifics
Sarah Minor
02:15:34
name
coleakins
02:15:36
What did you mean by âlookalikeâ in the ad naming language
Sarah Minor
02:15:37
hobbies
Joe Teo
02:15:42
interests
Adina
02:15:46
demographics
Miranda Ryder
02:15:50
location
Evgeniyaâs iPhone
02:15:54
give them a coupon
Sarah Minor
02:16:01
Everything narrowed down to who they are
Sarah Minor
02:16:21
If you drive down the road and were to see their bumper sticker, what would it say?
Sarah Minor
02:16:42
ready to buy
Carrie Bushman
02:16:42
Social engagers
Miranda Ryder
02:16:43
Past customers
sspallone
02:16:45
customers
Adina
02:16:47
web visitors
Anne Dantas
02:16:48
ppl who already follow us
Chris
02:16:50
past customers
Joe Teo
02:16:51
Email list
duraehardy
02:16:52
page likes
Miranda Ryder
02:16:55
Top fans
benbarbour
02:17:00
Email subs
Sarah Minor
02:17:03
Die hard fan
Chris
02:17:08
People who have already enage
Adina
02:17:57
doppelganger audience
janello
02:18:59
How do you capture those visitors to your website without a facebook pixel installed?
dwplive-05131
02:19:41
What is facebook pixel?
Miranda Ryder
02:20:01
Code added to your site.
dwplive-05131
02:20:17
Ah! Thank you!
Miranda Ryder
02:20:19
It tracks everything like Google Analytics would track on your site.
Millicent Bax
02:21:08
When layering campaigns would you still run each layer across FB & IG
Sarah Lancaster
02:21:23
If you layer like that (warm and cold), it that under the same budget or two separate ones?
Adina
02:21:47
Great funnel!
Sarah Lancaster
02:22:21
Thank you!
Laura Latora
02:23:52
NICE
Laura Latora
02:24:05
I was using copy and past magic to try and do this.
Sarah Lancaster
02:25:01
Niiiiiice
Miranda Ryder
02:25:02
No IG in HeyO Ads?
Whitney Orvis
02:25:39
Very cool!
benbarbour
02:25:43
Nice! Looks very seamless
Anne Dantas
02:26:31
thatâs awesome ty
Joe Teo
02:26:48
Work sheet: https://docs.google.com/document/d/1HEYvHlT220mhUs_qfX-QPMIqY2CKgeB-sec1c1ofC8c/edit
Sarah Minor
02:27:04
got it
Anne Shick
02:27:17
got it
Allison Clark
02:27:20
got it
Tracy O'Clair
02:27:21
Thanks for the worksheet.
Lauren N
02:27:21
Nice. Thanks!
Joe Teo
02:27:21
Awesome!
Laura Latora
02:27:25
Thanks!
Sarah Lancaster
02:27:26
Thanks so much!
Carrie Bushman
02:27:29
Thanks!!
sadiejaussi
02:27:30
Thank you!
Laura Latora
02:27:30
This was good beginner info
Chris
02:27:36
thanks guys this is very helpful
Michael Perez
02:27:40
Thank you
Neira
02:27:44
Thank you guys!
Whitney Orvis
02:27:46
Great webinar. Thank you guys!
dwplive-05131
02:27:49
THANK YOU!!
Nikki
02:27:57
very valuable info thanks!!
duraehardy
02:27:59
Great!! Thank you!
brianhollingsworth
02:28:08
THANK YO!
ZZ Mylar
02:28:26
THANK YOU!
Joe Teo
02:28:32
Life in Social: https://www.facebook.com/groups/lifeinsocial/
Adina
02:28:33
Thank you for the webinar!
Erin
02:28:38
Thank you so much!!
Miranda Ryder
02:28:52
Love that idea!
Michael Perez
02:28:52
Iâm down for that
Miranda Ryder
02:29:08
How do you track what youâre testing as youâre going along?
Miranda Ryder
02:29:28
Smart!
Anne Dantas
02:29:37
great webinar!
Anne Dantas
02:30:00
Joined the fb group already :)
benbarbour
02:30:04
Do you use A/B testing or just create many campaigns?
Joe Teo
02:30:26
Awesome @Anne!
benbarbour
02:30:51
Perfect. Thanks!
Anne Dantas
02:31:15
Thank you guys!
Lauren N
02:31:21
Thank you!
Joe Teo
02:31:21
Thanks for joining us everyone!
Sarah Minor
02:31:22
You rock!
benbarbour
02:31:31
Great job, guys!
Chris
02:31:33
Joined group :)
Stacey Whalen
02:31:35
thanks!
Whitney Orvis
02:31:44
group name?
Katie Thompson
02:31:54
Life In Social!