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Joe Teo's Personal Meeting Room - Shared screen with speaker view
Stelios Antoniou
37:51
to reach story number 5 you must tell a story within stories to keep them engaged for the next one
Erin
38:39
I’m sorry if I missed this (hopped on late) but I was wondering what the general consensus was on what individual pieces of a story are called? I’ve been calling them slides and have seen that in a few articles etc. also, when you’re calculating total impression/reach for Instagram as a whole, how are you adding in stories’ data? just the first slide’s number, an average of the full story?
charissa
38:52
Yep - I require my interns to build 5-7 slides for 1 story. I don’t allow a lone slide for a story. It needs a beginning, middle and end :)
charissa
39:07
@Erin I call them slides too!
ASHLEY DEMMA
39:19
Same here. I call them slides and aim for ~5 for each story
jessicaoliveira
39:43
One of my influencers recently called it a Chapter which I loved!
Tara
39:52
We call it a “frame”
elisa.vazquez
40:02
Story blocks, thats what my social minion & I have agreed w/ at least
Erin
40:07
Ooooh, Jessica. I really like that!
Stelios Antoniou
40:11
segments?
Jen JP
40:19
I call each 15 seconds or still images the FRAMES
Adina
40:20
minion, love it
Jen JP
40:23
and the full thing is the story
JoValarie
40:27
i like chapeter of a story
JoValarie
40:31
chapter*
sandra
40:42
I love the chapter definition
Matt Murley
40:44
I love Chapters.
arina-liza
42:29
what does a set include ? for example, If a person posts 1 story every 2 or 3 hours, or 5 stories in 2 hours, what will be a set ?
jenniferfisher
43:48
D and G
larasword
43:49
d
ASHLEY DEMMA
43:50
D
charissa
43:51
D
lynnethvizcarra
43:53
d
Whitney Orvis
43:56
d
martin
43:57
d
Nicholette Andrews Ascent Student Loans
43:59
D
admin
44:00
g
Ryan Mercer
44:12
I think it’ll be that 24 hour window where those slides are viewable, Arina-liza.
Stelios Antoniou
44:55
hotels?
arina-liza
45:44
Ryan, thank you !
larasword
45:48
Should we be calculating after the 24hrs
lynnethvizcarra
45:58
Where do I find the Unique reach numbers on stories?
Ryan Mercer
46:23
I would larasword!
Alexis
46:54
does it matter if you use the regular type tool for the hashtag or do you need to use the actual hashtag button option they give you?
larasword
46:55
Thanks Ryan
Elliot McDonell
47:02
Ohhh, pro tip! Haha never thought of that. how long until IG figures this out?
Paid/Analytics Team
47:03
Just hid some hashtags yesterday and my reach skyrocketed
jessicaoliveira
47:04
E
Adina
47:08
g
Ryan Mercer
47:09
No prob!
dsandoval
47:10
e
Melody Chalaban
47:12
profile visits
AJLight
47:12
e
Nicholette Andrews Ascent Student Loans
47:12
E
martin
47:13
e
jenniferfisher
47:13
e
brettgauger
47:13
E
maggieowens
48:30
What do some of us not have the questions feature?
Ryan Mercer
48:52
I think you need 10k followers to get the feature, Maggie
maggieowens
49:03
I think that’s only swipe up
Kelan
49:21
You don’t have access to the questions sticker?
Ryan Mercer
49:34
Interesting. I’m not sure why you don’t have the stickers feature.
Nicholette Andrews Ascent Student Loans
49:34
@maggie it's a sticker
brettgauger
49:43
Stories have been a great direct response tool for Instagram.
jenniferfisher
49:56
A great use for questions as well is asking your fan base or your audience what they want to see. “What kind of content would you like to see more of” — Working with the @iowahoops men’s basketball account, now I have an idea of what fans what to see throughout the game
Silvia Rodriguez
50:01
How does that work with data sharing rules?
maggieowens
50:08
Nope! Our business account only shows location, mention, gif, and hashtag
Nicholette Andrews Ascent Student Loans
50:14
f
lynnethvizcarra
50:14
f
jessicaoliveira
50:15
F
Jessica
50:22
F
Stelios Antoniou
50:50
share your post as a story
Miriam Caballero
51:07
can you show the previous slide really quick?
Nicholette Andrews Ascent Student Loans
51:22
the deck will be released after
sandra
51:36
Perf
Stelios Antoniou
51:54
haha almost. Ste Li os
lynnethvizcarra
52:09
When tagging someone on a story, what does sticker tab means? how many people click on the tag?
ASHLEY DEMMA
52:46
Is there a benefit of using the hashtag sticker vs. just typing in a hashtag in text?
Nicholette Andrews Ascent Student Loans
52:57
hashtag sticker is clickable
charissa
53:18
Any idea if IG has plans to report on how long someone might tap & hold on a chapter to show engagement (this might be as effective as a tap back…)
jenniferfisher
53:18
it is :)
brettgauger
53:24
Both hashtag sticker and just type hashtag are both clickable and go to the same location.
jenniferfisher
53:48
just make sure to put the text one more towards the center of the screen so people don’t move forward or backwards
Matt Murley
54:01
I don't like it when people share their post as a Story but then totally block it trying to force me to go to the post. It's an extra barrier.
JoValarie
54:15
i hold the screen to not give the analytics!
brettgauger
54:19
Something that I’ve noticed, keep the hashtags/clickable text closer to the middle. Anything near the edges will tap forward or backward
Nicholette Andrews Ascent Student Loans
54:30
G
jenniferfisher
54:31
g
dsandoval
54:32
g
Jessica
54:34
G
sandra
54:34
G
Ryan Mercer
54:35
g
brettgauger
54:35
G
jessicaoliveira
54:36
Z
lynnethvizcarra
54:38
g
admin
54:40
G
jennaatbantonmedia
54:40
g
Lori Shecter
54:41
Clicks or likes
Lori Shecter
54:44
cricket
charissa
55:10
Hahahaha @JoValarie I do the same… I hold the screen to keep from giving a tap back ;) lol
Lori Shecter
55:24
I REALLY DON"T CARE ABOUT ENGAGEMENT I CARE ABOUT CONVERSION TO MY WEBSITE. I sell jewerly and get tons of LIKES but NO PURCHASE. HELP! ;)
Kelan
56:06
When formatting a story, when you drag text and stickers around, you’ll start to hit blue formatting lines - these are the guides of saying “don’t go further!” To prevent people from clicking backwards or forwards.
thomasryan
56:06
do people count tap backs as an “engagement”?
Nicholette Andrews Ascent Student Loans
56:12
I love this AirBnB example
Jen JP
56:41
how do you change text in polls?
jenniferfisher
56:54
unfortunately you can’t quite yet
Kelan
57:22
Yes, you are able to change texts in polls.
Kelan
57:42
Jen JP are you asking about the two buttons?
Kelan
57:54
Rather than a “yes” or “no”?
jenniferfisher
58:23
sorry I misunderstood, when uploading a poll, you can change the yes or no by clicking on the word ‘yes’ itself, but unfortunately can not change the text after posting / change the color or font
Kelan
58:35
^^^^
jenniferfisher
01:00:16
That’s great thank you!
Whitney Orvis
01:00:21
Great slides!
Saif Ajani-Keyhole
01:00:42
Jennifer - yes, you can change the Yes or No to be your custom options!
Jen JP
01:01:03
ohhh yes I knew that…. I was thinking font… my fault! lol
Melody Chalaban
01:01:18
learning a lot so far--thank you for a great webinar
Miriam Caballero
01:01:36
How can I get the slides showed in this webinar?
Nicholette Andrews Ascent Student Loans
01:01:49
the deck will be released after the webinar
Ryan Mercer
01:01:52
We’ll be sending them out, Miriam!
Chloe C
01:02:01
They will most likey send them out Miriam
Miriam Caballero
01:02:04
thanks!
Jen JP
01:02:17
this has been AMAZING
Chloe C
01:02:20
I was too slow
Joe Teo
01:02:22
WORKSHOP SHEET: https://docs.google.com/spreadsheets/d/1uAfmWkqPSFMnurseLyrhjCa00x4gBGX7HleN70Xai9k/edit?usp=sharing
Erin
01:02:29
Yes :)
Melody Chalaban
01:02:30
yes I accessed it thx
LauGaud
01:02:31
yes!
elisa.vazquez
01:02:31
yes!
lynnethvizcarra
01:02:32
yes
dsandoval
01:02:33
yes
Jen JP
01:02:33
especially since I am doing on ground support at SXSW and doing stories
admin
01:02:37
Yes opened:)
Chloe C
01:02:40
worked for me
lynnethvizcarra
01:02:47
yes
dustin.woodley
01:02:48
Yes'r
KatieJackson
01:02:49
yes
LauGaud
01:02:49
done :)
Krista
01:02:52
so far so good :)
Ryan Mercer
01:02:52
Yup!
Jessica
01:02:54
Done!
arina-liza
01:03:17
too many people working on the sheet so it doesnt copy
Whitney Orvis
01:03:36
I’m using my iPad - can I get the link sent to my email after the webinar to access it on desktop?
EkuaM
01:03:41
worked for me!
Ryan Mercer
01:03:46
Absolutely, whitney!
Whitney Orvis
01:03:55
Thanks!
Ryan Mercer
01:04:03
Everyone will receive a copy of the sheet after the webinar.
Shweta Sachdev
01:05:18
Sorry if this was already addressed. Will the presentation and video be made available after?
Adina
01:05:44
Yes, it is perfect
Nicholette Andrews Ascent Student Loans
01:05:45
Yes, its wonderful
dustin.woodley
01:05:47
should we add the total reach of all posts in the story?
admin
01:05:48
Yeah pretty straight forward
rodrya
01:05:50
Very clear - thanks for sharing :)
Krista
01:05:50
It's awesome
Alexandre
01:05:54
It's amazing!
AJLight
01:05:55
yes - very clear.. Thx
Samantha
01:06:04
Sadly, I have to take off early. Thanks for another great webinar, Joe & Saif! Looking forward to digging into the spreadsheet tomorrow. :)
Kelan
01:06:05
On this spreadsheet, is one sheet used for one “set”? Is Story 1/Story 2 each individual image?
lynnethvizcarra
01:06:06
# of Accounts reached in the beginning and end
lynnethvizcarra
01:06:08
that means
Kelan
01:06:12
Nevermind I think you just answered
lynnethvizcarra
01:06:19
first story and last?
Dixie Baker
01:06:21
where do get gather the data on our own stories again?
charissa
01:06:22
Sorry , I’m confused on how you are seeing the # of accounts reached at beginning of story vs. end of story??
JoValarie
01:06:29
Does it only show you for the past 14 days?
charissa
01:06:45
Ohhh Story 1 is one set… story 2 is a different set?
Kelan
01:06:47
Great - thank you!
charissa
01:06:53
perfect
lynnethvizcarra
01:07:04
and how do we find this: # of Accounts reached at the end
JoValarie
01:07:11
not happy at all!
dustin.woodley
01:07:25
how are you differentiating #of accts reached at beginning and at end?
Kelan
01:07:26
If you have stories in your highlights - you can always access them in your archive!
maggieowens
01:07:28
It looks like conversion rate isn’t populating if you don’t use a sticker
Adina
01:07:46
How about "clock" option from the profile tab?
dustin.woodley
01:07:50
ahhhh gotcha
Adina
01:07:55
I believe you must have all of your stories
Priyanka L
01:08:02
do you see metrics like tap backs, swipes on facebook business manager?
JoValarie
01:08:25
Nice!
kayla
01:08:32
Do you leave a section blank if you didn’t use a sticker? Ie. Number of engagement with stickers
dustin.woodley
01:10:08
what are responses to CTA?
Melody Chalaban
01:10:44
does CTA include "replies?"
Chloe C
01:10:51
godd question Kayla
Melody Chalaban
01:10:54
thx!
Chloe C
01:10:59
Good
jenniferfisher
01:11:21
This is INCREDIBLE.. Thank you — Makes my life so much easier
sandra
01:11:39
What do you recommend as a month to month baseline growth rate for engagement?
Alexis
01:11:39
I have to drop off the webinar, but I’m looking forward to the link so i can finish later. thanks for the great info - can’t wait to implement some of these things. I can already see the benefit :)
dsandoval
01:11:56
can this be applicable for paid ads?
Kelan
01:11:58
Thank you so much for this template!
Nicholette Andrews Ascent Student Loans
01:12:12
This is great content! Thank you for all the value adds
designmarketing
01:12:14
WE LOVE THIS
sandra
01:12:48
Thank you!
sandra
01:13:08
Great info.
dsandoval
01:13:09
can this be applicable for paid ads?
Chloe C
01:13:25
This was super helpful
charissa
01:13:26
Still working on mine :D
meaghmeaghan.parmiter
01:13:34
This was very helpful!! Thank you :)
Cle Andrea
01:13:37
This is helpful. Big thanks.
Nicholette Andrews Ascent Student Loans
01:13:38
Yes! I'm seeing we need better content to engage our audience
Dixie Baker
01:13:45
can you show again where we pull the stories data form the IG account?
dsandoval
01:13:50
thanks
Chloe C
01:13:57
Question stickers seem to do really well for us
JoValarie
01:14:10
i need more chapters in my books
martin
01:14:14
Great info, Thank you! HeyOrca is def making us a better agency!
charissa
01:14:17
We average 90% audience attention!! I need to take this to senior leadership!!!
jenniferfisher
01:14:17
Not yet, still working, but looking at even the number or engagements and impressions, there are specific trends with behind the scenes with our basketball players and tagging their handle
charissa
01:14:35
THANK YOU for this spreadsheet!!! Amazing!!
Whitney Orvis
01:14:39
Congrats Charissa!
Krista
01:14:40
Congrats Charissa!
charissa
01:14:46
Aww thanks Whitney and Krista!
admin
01:14:46
It's great!
Kelan
01:14:51
Does anyone here also work in higher education?
charissa
01:14:54
I had no idea we were doing that great!
Chloe C
01:14:54
Thats awesome!
AJLight
01:14:54
slightly off subject I think but what about live video - do they get tracked anywhere?
Timilehin Bello
01:14:58
Thanks Heyorca. all the way from Nigeria
Nicholette Andrews Ascent Student Loans
01:15:02
Kelan I'm also in higher education
charissa
01:15:02
ME Kelan! I’m in Higher Ed!
kayla
01:15:14
If I only shared one photo as a story, how do I know # accounts reached vs # accounts at the end?
Nicholette Andrews Ascent Student Loans
01:15:16
Charissa what company?
Krista
01:15:21
Thank you thank you guys, this was awesome!
Nicholette Andrews Ascent Student Loans
01:15:22
If you don't mind sharing
charissa
01:15:24
Samford University
Nicholette Andrews Ascent Student Loans
01:15:28
thank you
arina-liza
01:15:29
Thank you !!!
dustin.woodley
01:15:50
Thank you as always!
sandra
01:16:04
Thank you!
thomasryan
01:16:07
thank you guys, awesome webinar
Whitney Orvis
01:16:10
LOVED the webinar! Learned so much, thank you all!
Jessica
01:16:17
Thank you - this was great, really useful
Adina
01:16:19
Thank you! Have a good day everyone!
Kelan
01:16:30
Thank you Joe and Saif and your teams!
JoValarie
01:16:31
whats key holes ig
Saif Ajani-Keyhole
01:16:42
👏
jenniferfisher
01:16:44
thank you so much!
Chloe C
01:16:50
This was great.
AJLight
01:16:59
thanks - v helpful!
charissa
01:17:06
Hi Team!!!
Alexandre
01:17:06
hey mercer!!!
elisa.vazquez
01:17:14
Thanks for a helpful webinar!!!
Keona
01:17:17
thanks
Maggier Tate
01:17:18
fabulous!! thanks so much!
rodrya
01:17:23
Thanks Everyone!
admin
01:17:30
Thanks, bye!