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Agency Support Series - Shared screen with speaker view
Christine Lucas
19:17
Boston, ma
drew tyson
19:19
Checking in from San Diego 👋
Pegy Harnock
19:20
Hi everyone! Peggy here from Grimsby, Ontario, Canada.
Jenny Karn
19:20
Hear you loud and clear from Oklahoma City
Kat Spasov
19:37
NY here
Melissa Brown
19:38
Phoenix
Felicity Sandford
19:41
From London, UK
Matthew Coleman
19:47
Texas
Tessa May Marr
19:59
BC, Canada!
Joe Teo
20:02
Hey everyone!
Joe Teo
25:08
Question to Audience: What are some of your biggest challenges in sales for agency at the moment?
Tessa May Marr
27:22
Everyone’s hesitant to spend $$ (or in my head they are) with the uncertainty COVID has brought up.
Pegy Harnock
27:35
Biggest challenge right now is that people are “tire-kicking” but not ready to buy.
Joe Teo
32:10
Fine email addresses:: https://hunter.io/
Joe Teo
32:17
Find*
Tessa May Marr
33:08
I find LinkedIn advertising SO expensive. But if it closes deals, or creates leads that become deals, its worth it. What average benchmarks do you see with LI ads? CPR?
Tessa May Marr
35:43
How long do you take before you send the next follow up question?
drew tyson
36:40
Teresa May, Drew here from Beutler Ink. We find that LinkedIn works best if the CLV is $15k+ because like you say it’s so expensive! We look for click-through rate to indicate relevance and make sure to set strict CPC bids.
drew tyson
39:30
Tessa, sorry! smh 🤦🏻‍♂️
Joe Teo
43:11
Hubspot email tracker: https://www.hubspot.com/products/sales/email-tracking
Joe Teo
44:22
@Drew, Tessa’s follow up question “Sorry - more so what average CPC’s do you see, etc. We find them so much higher than on FB for example.”
drew tyson
48:03
We see a CPC range between $7-10. Recently, LinkedIn has been recommending CPC bids of $11+ but we’ve learned that you can get just as impressive results if you manually bid. Our general advice is always to bid what you’re realistically willing to spend for the action. If a $7 click is absolutely unthinkable, then either LinkedIn may not be the platform for you could see what happens bidding $3!
Joe Teo
58:53
The Team at Beutler wrote a blog on remote selling: https://www.beutlerink.com/blog/the-beutler-ink-guide-to-selling-remotely
Jenny Karn
59:16
What, if any, feedback are you getting from your cold email outreach right now?
Katie Thompson
01:00:53
Thanks for joining Kristin!
Joe Teo
01:01:17
We will be posting this interview and resources on the HeyOrca Resource Page: https://heyorca.com/training/
Tessa May Marr
01:02:24
Thanks - that was great :)
drew tyson
01:02:27
Thanks, Andrew!
Kat Spasov
01:02:31
Thanks Andrew!
Joe Teo
01:02:36
Andrew@BeutlerInk.com
Pegy Harnock
01:02:37
Thank you!
Joe Teo
01:02:58
HeyOrca Resource Page: https://heyorca.com/training/