Boston, ma

Checking in from San Diego 👋

Hi everyone! Peggy here from Grimsby, Ontario, Canada.

Hear you loud and clear from Oklahoma City

NY here

Phoenix

From London, UK

Texas

BC, Canada!

Hey everyone!

Question to Audience: What are some of your biggest challenges in sales for agency at the moment?

Everyone’s hesitant to spend $$ (or in my head they are) with the uncertainty COVID has brought up.

Biggest challenge right now is that people are “tire-kicking” but not ready to buy.

Fine email addresses:: https://hunter.io/

Find*

I find LinkedIn advertising SO expensive. But if it closes deals, or creates leads that become deals, its worth it. What average benchmarks do you see with LI ads? CPR?

How long do you take before you send the next follow up question?

Teresa May, Drew here from Beutler Ink. We find that LinkedIn works best if the CLV is $15k+ because like you say it’s so expensive! We look for click-through rate to indicate relevance and make sure to set strict CPC bids.

Tessa, sorry! smh 🤦🏻‍♂️

Hubspot email tracker: https://www.hubspot.com/products/sales/email-tracking

@Drew, Tessa’s follow up question “Sorry - more so what average CPC’s do you see, etc. We find them so much higher than on FB for example.”

We see a CPC range between $7-10. Recently, LinkedIn has been recommending CPC bids of $11+ but we’ve learned that you can get just as impressive results if you manually bid. Our general advice is always to bid what you’re realistically willing to spend for the action. If a $7 click is absolutely unthinkable, then either LinkedIn may not be the platform for you could see what happens bidding $3!

The Team at Beutler wrote a blog on remote selling: https://www.beutlerink.com/blog/the-beutler-ink-guide-to-selling-remotely

What, if any, feedback are you getting from your cold email outreach right now?

Thanks for joining Kristin!

We will be posting this interview and resources on the HeyOrca Resource Page: https://heyorca.com/training/

Thanks - that was great :)

Thanks, Andrew!

Thanks Andrew!

Andrew@BeutlerInk.com

Thank you!

HeyOrca Resource Page: https://heyorca.com/training/